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Le cocktail en Givenchy

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Givenchy dress in Abraham crepe de Chine; silk suit, necktie, and pocket square, Givenchy Gentleman, L’Officiel, March 1978. Photo: Rodolphe Haussaire. Image: jalougallery.

In 1978, the Brussels Hilton had been freshly redecorated by Hubert de Givenchy, and L’Officiel publicized it with an editorial showing a pair of models as hotel guests dressed in Givenchy designs. The female model wears Spring 1978 Givenchy couture:

“[R]obe en crêpe de Chine façonné à pois blancs sur fond bleu marine, d’Abraham, avec des manches kimono et un décolleté croisé sur la poitrine ; deux ceintures en vernis marine marquent la taille, jupe portefeuille s’ouvrant sur le côté ; deux fleurs marine sont piquées dans les cheveux ; boucles d’oreilles dorées ; chaussures en vernis noir”

(Dress in crepe de Chine woven with white polka dots on a navy background, from Abraham, with kimono sleeves and a wrap neckline; two navy patent belts define the waist, wrap skirt with side opening; two navy flowers are pinned in the hair; golden earrings; black patent leather shoes)

The “cocktail” dress seen above was also licensed as a Very Easy Vogue Paris Original, Vogue 2042, where the envelope shows the same Abraham fabric.

I made this dress in a stretch rayon/poly metallic print from Gorgeous Fabrics (and grabbed it to wear to a last-minute event — no photos, though). I can’t quite call it a wrap dress, since it consists of two separate halves that you put on one after the other. The disco-era Givenchy construction and finishing were familiar from two other Very Easy Vogue patterns I’ve made: Vogue 1909 and Vogue 2014, which is also from the Spring 1978 couture:

Late 1970s Very Easy Vogue / Vogue Paris Originals 1909 and 2014 by Hubert de Givenchy, photographed in blue with red tassel belt and light pink
Very Easy Vogue patterns by Givenchy, ca. 1978. Models: Karen Bjornson, Gia Carangi. Images: PatternVault shop.

Having worn these three designs, it’s clear they share an ease and relaxed elegance that makes them perfect for travel, cocktails, lounging, or a combination of all three at one’s favourite hotel.

You can see more of L’Officiels editorial on Flickr.

Two evening looks in Givenchy’s Spring-Summer 1978 haute couture collection. Photo: Fairchild Archive/Penske Media via Getty Images.

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